The 2007 SEMA Show in Las Vegas, Nevada is finally underway and Project-JK is here live to bring you the all the hottest news and information that you’re going to want to know about. On Monday, September 29th, Mopar held an exclusive press conference called the Trail Initiative where they announced some really big news – they will now be selling a 4.5″ long arm kit under the branding Jeep Off Road Technology or ORT for short. And more specifically, this lift kit will be a repackaged Rubicon Express 4.5″ long arm kit. And, in addition to getting involved in the aftermarket suspension industry, Mopar will also develop other performance products such as transfer case upgrades, performance axles and air intake systems. Special thanks goes to Capture Live for making our daily coverage of SEMA possible.