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Project-JK SEMA 2007 – Day 1 Show Coverage

October 31, 2007 wayoflife 3

As a part of our on going coverage of the 2007 SEMA Show in Las Vegas, Nevada, we’ve highlighted KargoMaster’s new Jeep JK Wrangler roof rack system, Mastercraft’s Baja Racing Seats and Tuffy Security’s rear drawer and locking glove box.

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Project-JK SEMA Show 2007 YouTube Video Coverage Mopar ORT Trail Initiative Press Conference

October 30, 2007 wayoflife 7

The 2007 SEMA Show in Las Vegas, Nevada is finally underway and Project-JK is here live to bring you the all the hottest news and information that you’re going to want to know about. On Monday, September 29th, Mopar held an exclusive press conference called the Trail Initiative where they announced some really big news – they will now be selling a 4.5″ long arm kit under the branding Jeep Off Road Technology or ORT for short. And more specifically, this lift kit will be a repackaged Rubicon Express 4.5″ long arm kit. And, in addition to getting involved in the aftermarket suspension industry, Mopar will also develop other performance products such as transfer case upgrades, performance axles and air intake systems. Special thanks goes to Capture Live for making our daily coverage of SEMA possible.

SEMA 2007 Pre-Show Coverage – DAY 2

October 29, 2007 wayoflife 11

BIG NEWS EVERYONE!! For all those people who’ve been leary about installing a lift kit on their Jeep JK Wrangler or were told by their dealership that they could not exceed a 2″ of lift because anything more would void their warranty, have I got news for you. I just got out of an exclusive MOPAR press conference entiteled ‘Trail’ Initiative and was informed that MOPAR itself will now be selling not just a lift kit for the very first time in its long history, but a 4.5″ long arm kit at that!!

Countdown to SEMA 2007

October 18, 2007 wayoflife 4

Without a doubt, the SEMA Show that takes place every year in Las Vegas, Nevada is by far the granddaddy of all automotive aftermarket shows, bar none. It truly is a who’s who event where you can be sure to see all the hottest products being released for just about every vehicle made and catch a glimpse of things to come.

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1st Annual Project-JK Anza Borrego
Coyote Canyon Newbie Run 2007

October 16, 2007 wayoflife 7
Although our recent run up the Anza Borrego Coyote Canyon Trail was supposed to be a basic ‘newbie run’ designed to get people new to Jeeps and the sport of off-roading out on the trail, I think it’s safe to say that this trip was anything but. At least, with 14 Jeep JK Wranglers in our group, 12 of which were modified to some degree and only three of the drivers new to Jeeps and/or off roading, pretty much the only thing really new about this run was some of the faces that joined us for the ride. But hey, whatever it takes to get people out it’s all good by me.
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2007 Off Road Expo

October 10, 2007 wayoflife 8

If there ever was any doubt about the aftermarket industry’s commitment to developing new products for the Jeep JK Wrangler, I think the 2007 Off Road Expo […]